Drivers of sustainable beauty/personal care purchases in the United States 2023

The displayed data on drivers of sustainable beauty/personal care purchases shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 45 percent of respondents answered the question "What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?" with "They are better for nature / the environment".

Drivers of sustainable beauty/personal care purchases in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

622 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased sustainable beauty/personal care products

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?"

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