Netflix brand profile in the UK 2022
When it comes to video-on-demand users, brand awareness of Netflix is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix in the UK?
In total, 76% of UK video-on-demand users say they like Netflix. However, in actuality, among the 97% of UK respondents who know Netflix, 78% of people like the brand.
What is the usage share of Netflix in the UK?
All in all, 73% of video-on-demand users in the UK use Netflix. That means, of the 97% who know the brand, 75% use them.
How loyal are the users of Netflix?
Around 68% of video-on-demand users in the UK say they are likely to use Netflix again. Set in relation to the 73% usage share of the brand, this means that 93% of their users show loyalty to the brand.
What's the buzz around Netflix in the UK?
In May 2022, about 42% of UK video-on-demand users had heard about Netflix in the media, on social media, or in advertising over the past four weeks. Of the 97% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Netflix in the UK.
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