Booking.com brand profile in the United States 2023
When it comes to travel portal users, brand awareness of Booking.com is at 84 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Booking.com in the United States?
In total, 51 percent of U.S. travel portal users say they like Booking.com.
What is the usage share of Booking.com in the United States?
All in all, 45 percent of travel portal users in the United States use Booking.com.
How loyal are the users of Booking.com?
Around 37 percent of travel portal users in the United States say they are likely to use Booking.com again. Set in relation to the 45 percent usage share of the brand, this means that 82 percent of their users show loyalty to the brand.
What's the buzz around Booking.com in the United States?
In June 2023, about 47 percent of U.S. travel portal users had heard about Booking.com in the media, on social media, or in advertising over the past three months.