Head & Shoulders brand profile in the United States 2023
How high is the brand awareness of Head & Shoulders in the United States?
When it comes to hair care users, brand awareness of Head & Shoulders is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Head & Shoulders in the United States?
In total, 32 percent of U.S. hair care users say they like Head & Shoulders. However, in actuality, among the 86 percent of U.S. respondents who know Head & Shoulders, 37 percent of people like the brand.
What is the usage share of Head & Shoulders in the United States?
All in all, 29 percent of hair care users in the United States use Head & Shoulders. That means, of the 86 percent who know the brand, 33 percent use them.
How loyal are the users of Head & Shoulders?
Around 23 percent of hair care users in the United States say they are likely to use Head & Shoulders again. Set in relation to the 29 percent usage share of the brand, this means that 79 percent of their users show loyalty to the brand.
What's the buzz around Head & Shoulders in the United States?
In September 2023, about 33 percent of U.S. hair care users had heard about Head & Shoulders in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Head & Shoulders in the United States.
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