Main cancellation reason for SVOD subscribers South Korea 2020

Published by
Nina Jobst,
Jan 22, 2024
The price of subscription video on demand (SVOD) services is one of the main concerns for South Korean SVOD subscribers. In a survey conducted in 2020, almost 47 percent of respondents stated they would consider cancelling their service subscription when the price becomes too expensive.

Main reason why Subscription-Video-on-Demand (SVOD) subscribers would consider canceling their subscription in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

August 1 to 12, 2020

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

Original question: "Which of the following is most likely to cause you to cancel your subscription to an online streaming service?"

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