China: English-language digital original TV series genre demand share 2019

Based on data provided by Parrot Analytics, drama was the most popular genre of the English-language digital original series in China in the first quarter of 2019. This type of imported English-language TV shows accounted for 45.3 percent share of the total audience Demand Expressions®.

Distribution of the English-language digital original TV series demand in China in 1st quarter 2019, by genre

Characteristic	Share of audience Demand Expressions®
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Release date

July 2019

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Region

Asia, China

Survey time period

January to March 2019

Supplementary notes

Demand Expressions®: a global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

*Less than one percent.

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