The Russian advertising market was estimated to expand by 45 percent in 2023 relative to the previous year. The only channel that saw a decline in spending was press advertising, at 18 percent. The fastest-growing advertising medium in Russia was the internet.
Estimated year-over-year advertising spending growth in Russia in 2023, by channel
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Other statistics that may interest you Advertising in Russia
Overview
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- Premium Statistic Advertising spending in CEE 2022-2026
- Premium Statistic Advertising spend growth in Central and Eastern Europe 2022-2026
- Premium Statistic Advertising revenue in Russia 2000-2022, by medium
- Premium Statistic Advertising market growth in Russia 2010-2024
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Offline advertising spending share in Russia 2022, by industry
- Premium Statistic Advertising spending growth in Russia 2022, by industry
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
Television advertising
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- Premium Statistic TV advertising spending in Russia 2022, by industry
- Premium Statistic TV advertising share in Russia H1 2022, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Leading TV advertisers in Russia 2022, by spending
- Premium Statistic TV advertising market share of companies leaving Russia 2022
Radio advertising
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- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2022
- Premium Statistic Leading radio advertisers in Russia 2022, by spending
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
Out-of-home advertising
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- Premium Statistic Outdoor advertising market growth in Russia 2017-2022
- Premium Statistic OOH advertising expenditure in Russia 2022, by segment
- Premium Statistic Outdoor advertising market growth in Russia 2022, by type
- Premium Statistic DOOH share in OOH ad revenue in Russia 2017-2022
- Premium Statistic Leading outdoor advertisers in Russia 2022, by spending
- Premium Statistic Outdoor advertising share of companies leaving Russia 2022
- Premium Statistic Highest-earning OOH advertising operators in Russia 2022
Press advertising
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- Premium Statistic Reach of print advertisement in Russia 2021-2029, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2022
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
- Premium Statistic Press advertising expenditure growth in Russia 2022, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2022, by medium
- Premium Statistic Press advertising share in Russia 2022, by product category
Digital advertising
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- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2022, by segment
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Digital advertising market share of companies leaving Russia 2022
Advertisers and their strategies
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- Premium Statistic Leading advertisers in Russia 2022, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Advertising market share of companies leaving Russia 2022
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2022, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Further related statistics
10
- Sponsorship spending in North America 2007-2018
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Breakdown of U.S. online ad revenue 2023, by format
- Paid ad methods used for B2C content marketing North America 2022
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
- Sponsorship spending worldwide 2007-2018
- Spending on sponsorships worldwide by region 2009-2018
- Consumer expenditure on live entertainment in the U.S. 1999-2013
- Consumer expenditure on photo studios in the U.S. 1999-2013
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
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Statistics
- Sponsorship spending in North America 2007-2018
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Breakdown of U.S. online ad revenue 2023, by format
- Paid ad methods used for B2C content marketing North America 2022
- Consumer expenditure on video and audio equipment in the U.S. 1999-2019
- Sponsorship spending worldwide 2007-2018
- Spending on sponsorships worldwide by region 2009-2018
- Consumer expenditure on live entertainment in the U.S. 1999-2013
- Consumer expenditure on photo studios in the U.S. 1999-2013
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Group4Media. (December 6, 2023). Estimated year-over-year advertising spending growth in Russia in 2023, by channel [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/
Group4Media. "Estimated year-over-year advertising spending growth in Russia in 2023, by channel." Chart. December 6, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/
Group4Media. (2023). Estimated year-over-year advertising spending growth in Russia in 2023, by channel. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/
Group4Media. "Estimated Year-over-year Advertising Spending Growth in Russia in 2023, by Channel." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/
Group4Media, Estimated year-over-year advertising spending growth in Russia in 2023, by channel Statista, https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/ (last visited June 10, 2024)
Estimated year-over-year advertising spending growth in Russia in 2023, by channel [Graph], Group4Media, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1122055/forecast-advertising-market-growth-by-medium-russia/