![Stacy Jo Dixon](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3088_1692860884.png)
Average review reply rate in H1 2018-2019, by business size
In the first half of 2018 and 2019, small and medium-sized businesses had an average review reply rate of 25 percent. In comparison, global brands were replying to customer reviews with an average reply rate of only 9 percent.