Germans intending to spend less on next smartphone due to COVID-19 in 2020

Published by
Petroc Taylor,
Jan 19, 2023
Close to a quarter of all Sony and Apple smartphone customers in Germany intend to reduce the amount they spend on their next smartphone purchase, as a consequence of the coronavirus (COVID-19) pandemic. Just 14 percent of Google's German customers intend on reducing the amount they spend next time they purchase a smartphone.

Germans intending to spend less* on next smartphone purcase as a result of COVD-19 as of 2020, by brand

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Release date

August 2020

Region

Germany

Survey time period

May and June, 2020

Supplementary notes

*Spending less in the case includes a price reduction of at least ten percent compared with the respondent's previous smartphone purchase.

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