Digital advertising includes advertisements that appear on computers, mobile phones, tablets, and other digital devices. The travel industry's spending on such digital advertisements in the United States was impacted in 2020 by the coronavirus (COVID-19) pandemic, as normal travel was not possible during this time. According to the source, the travel industry's spending on digital advertisements dropped by 51 percent in 2020, a significant decrease over the previous year.
Change in travel industry digital advertising spending in the United States from 2019 to 2023
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Other statistics that may interest you Travel and tourism industry advertising in the U.S.
Overview - travel industry
5
- Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2022
- Premium Statistic Number of inbound international visitors to the U.S. in 2022, by origin
- Premium Statistic Travel product bookings in the U.S. 2024
- Premium Statistic Travel product online bookings in the U.S. 2024
- Premium Statistic Flight bookings by airline brand in the U.S. 2024
Overview - advertising and marketing
7
- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
- Premium Statistic Travel industry ad spend in the U.S. 2020-2022
- Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
- Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
- Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2023
- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
- Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel
Digital advertising
5
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
Market leaders
7
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
- Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2023
- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2023
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2023
Consumer insights
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- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
- Premium Statistic U.S. adults using travel influencers for recommendations 2021
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
Further related statistics
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- Countries with the highest outbound tourism expenditure worldwide 2019-2023
- Factors affecting accommodation booking worldwide as of July 2016
- Countries with the highest number of inbound tourist arrivals worldwide 2019-2023
- Revenue share from tourism in India 2013-2022, by segment
- Number of cruise ships active in Asia 2013-2019, by size category
- Number of cruises and voyages in Asia 2013-2019
- International tourist arrivals in Europe 2006-2023
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Pfizer's ad spending 2006-2023
- Revenue of Booking Holdings worldwide 2007-2023
Further Content: You might find this interesting as well
Statistics
- Countries with the highest outbound tourism expenditure worldwide 2019-2023
- Factors affecting accommodation booking worldwide as of July 2016
- Countries with the highest number of inbound tourist arrivals worldwide 2019-2023
- Revenue share from tourism in India 2013-2022, by segment
- Number of cruise ships active in Asia 2013-2019, by size category
- Number of cruises and voyages in Asia 2013-2019
- International tourist arrivals in Europe 2006-2023
- Annual revenue of China Tourism Group Duty Free 2013-2023
- Pfizer's ad spending 2006-2023
- Revenue of Booking Holdings worldwide 2007-2023
eMarketer. (June 27, 2021). Change in travel industry digital advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/
eMarketer. "Change in travel industry digital advertising spending in the United States from 2019 to 2023." Chart. June 27, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/
eMarketer. (2021). Change in travel industry digital advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/
eMarketer. "Change in Travel Industry Digital Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 27 Jun 2021, https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/
eMarketer, Change in travel industry digital advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/ (last visited June 10, 2024)
Change in travel industry digital advertising spending in the United States from 2019 to 2023 [Graph], eMarketer, June 27, 2021. [Online]. Available: https://www.statista.com/statistics/1191486/percent-change-travel-industry-digital-ad-spending-us/