Rakuten Insight on online travel agencies (OTA) conducted in June 2023, Agoda was the leading online travel agency in Thailand in terms of usage, as chosen by 78 percent of the respondents. Booking.com was a close second as 57 percent of the Thai respondents had used this agency before.
According to a survey by Leading online travel agencies in Thailand as of June 2023
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Rakuten Insight. (August 2, 2023). Leading online travel agencies in Thailand as of June 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/
Rakuten Insight. "Leading online travel agencies in Thailand as of June 2023." Chart. August 2, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/
Rakuten Insight. (2023). Leading online travel agencies in Thailand as of June 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/
Rakuten Insight. "Leading Online Travel Agencies in Thailand as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/
Rakuten Insight, Leading online travel agencies in Thailand as of June 2023 Statista, https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/ (last visited June 10, 2024)
Leading online travel agencies in Thailand as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203566/thailand-most-used-online-travel-agencies/