Leading live commerce websites among consumers on Singles' Day in China in 2020
According to the survey conducted by KuRunData among 1,005 Chinese consumers, more than half of respondents preferred to watch shopping-related live streaming on Singles' Day on Taobao and Tmall, two Alibaba-owned e-commerce platforms. Meanwhile, around 14 percent of respondents said Douyin was their first choice for Singles' Day live streaming shopping.