According to a survey conducted in the United States in January 2021, 74 percent of Apple users said that they would allow their activities to be tracked across the apps and websites they visit if it meant not having to pay for content or features that are currently free. Just because an app is familiar, like Facebook or Instagram, it doesn't mean people are more likely to opt in to tracking, with 61 percent of respondents saying the would not allow tracking for this reason.
For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?
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Other statistics that may interest you Online privacy in the United Kingdom (UK)
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User attitudes toward privacy and awareness
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- Premium Statistic UK: attitudes of internet users regarding online privacy Q3 2023
- Basic Statistic UK internet users who think that being online is beneficial rather than risky 2023
- Basic Statistic UK: personal data sharing in return for online services 2023
- Basic Statistic UK: personal data gathering awareness change among users 2023
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- Basic Statistic UK: personal data gathering awareness raise motivations among users 2023
Consumer approach to data privacy
5
- Basic Statistic UK consumer willingness to share personal information online 2022
- Basic Statistic UK consumer opinions on data protection responsibilities 2022
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User actions toward online data protection
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- Basic Statistic Virtual private network usage frequency in United Kingdom (UK) 2023
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- Basic Statistic Private browsing or incognito mode usage frequency in United Kingdom (UK) 2023
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Privacy actions by user demographic
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- Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
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Online harassment
6
- Basic Statistic UK: harassment experienced online 2022
- Basic Statistic UK: harassment experienced online 2022, by gender
- Basic Statistic UK: online harassment perpetrators 2022
- Basic Statistic UK: victims on how long online abuse and cyberstalking lasted 2022
- Basic Statistic UK: victims of image based sexual abuse 2022, by age and gender
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Awareness of data privacy rights
5
- Basic Statistic Explanation of data rights among UK adults 2023
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Further Content: You might find this interesting as well
SellCell.com. (January 28, 2021). For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. "For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?." Chart. January 28, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. (2021). For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. "For What Reasons Would You Give Permission to Allow or Deny Tracking on Your Iphone or Ipad?." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com, For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? Statista, https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/ (last visited June 10, 2024)
For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? [Graph], SellCell.com, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/