Consumers who visited and shopped at luxury stores in the UK 2021, by brand
When asked about which luxury brands they visited and shopped with in the three months prior to December 2021, 21 percent of UK luxury shoppers stated that they visited physical stores of Selfridges and made a purchase there. An additional 17 percent of shoppers said they visited the online store of the luxury department store and bought luxury goods online from the brand. Overall, 12 percent of shoppers visiting Selfridges both in-store or online made a purchase, which made the brand the most popular luxury store with consumers.