Rakuten Insight in December 2023, 79 percent of respondents stated that they were willing to pay more for sustainable and environmentally-friendly products. The same survey also revealed that making such products more affordable would encourage them to adopt more sustainable consumption practices.
According to a survey on sustainable consumption in Indonesia conducted by Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023." Chart. January 31, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. (2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight. "Willingness to Pay More for Sustainable Goods and Environmentally-friendly Products in Indonesia as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/
Rakuten Insight, Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 Statista, https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/ (last visited June 10, 2024)
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320444/indonesia-people-who-are-willing-to-pay-more-for-sustainable-products/