In a survey conducted in the United States in 2022, around 30 percent of respondents reported using social media to assist in their back-to-college shopping. That marks an increase from 21 percent of respondents using social commerce for this purpose in 2019.
Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022
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Other statistics that may interest you Back-to-school market
Overview
6
- Premium Statistic School enrollment in public and private schools U.S. 1965-2031
- Premium Statistic Enrollment in public elementary and secondary schools U.S. 2022, by state
- Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
- Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2023
- Premium Statistic Back-to-school spending in the U.S. 2006-2023
- Premium Statistic Estimated total U.S. back to school expenditure by category 2023
Average spending
5
- Basic Statistic Back-to-school shopping expenditure expectations of U.S. households 2023
- Premium Statistic Average back-to-school spending per household in the U.S. 2023
- Premium Statistic United States: expected back-to-school spending of parents per child 2013-2023
- Basic Statistic Expected spending by U.S. parents on back-to-school items by category 2023
- Premium Statistic Breakdown of U.S. back to school expenditure by category 2023
Consumer behavior
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- Premium Statistic United States: share of shoppers buying school supplies 2023, by category
- Premium Statistic Share of U.S. back-to-school shoppers' spending by sales channel 2022
- Premium Statistic U.S. back-to-school shoppers who plan to buy pre-configured kits 2016-2022
- Basic Statistic Leading reasons why U.S. back-to-school shoppers buy pre-configured kits 2022
- Basic Statistic Back-to-school spending influenced by children in the U.S. by category 2023
- Premium Statistic Usage of social media sites to assist U.S. back-to-school shopping 2011-2023
- Premium Statistic U.S.: ways parents use social media for back-to-school shopping 2023, by generation
- Basic Statistic Number of students back-to-school consumers are shopping for in the U.S. 2023
Shopping time period and locations
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- Basic Statistic U.S. consumers who plan to do their back-to-school shopping sooner or later 2023
- Premium Statistic Share of U.S. consumers that started their back-to-class shopping by July 2019-2023
- Premium Statistic Planned time to shop for back-to-school supplies in the U.S. 2023
- Premium Statistic Back-to-school shopping in the U.S.: anticipated shopping locations 2023
- Premium Statistic Leading stores parents will likely visit for back to school shopping in the U.S. 2023
- Premium Statistic Number of stores households expect to visit for back-to-school shopping U.S. 2022
Impact of inflation
4
- Premium Statistic Impact of inflation on back-to-school shopping among consumers in the U.S. 2023
- Premium Statistic Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
- Premium Statistic Impact of the state of the economy on back-to-school shopping in the U.S. 2019-2023
- Premium Statistic Share of U.S. shoppers trying to save while buying back-to-school supplies 2019-2022
Further related statistics
10
- Highest earning increase from obtaining a graduate degree in the U.S. 2013
- U.S. college majors with the highest participation of African-American students 2009
- College majors with the highest participation of Asian students in the U.S. 2009
- Social network usage for news access worldwide 2019-2023
- Amount of student loans offered, by federal loan program U.S. 2017-2023
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- U.S. high school students' concerns about paying for college 2016
- College graduation rate , by acceptance rate of U.S. college institution 2013
Further Content: You might find this interesting as well
Statistics
- Highest earning increase from obtaining a graduate degree in the U.S. 2013
- U.S. college majors with the highest participation of African-American students 2009
- College majors with the highest participation of Asian students in the U.S. 2009
- Social network usage for news access worldwide 2019-2023
- Amount of student loans offered, by federal loan program U.S. 2017-2023
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- U.S. high school students' concerns about paying for college 2016
- College graduation rate , by acceptance rate of U.S. college institution 2013
Deloitte. (July 14, 2022). Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. "Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022." Chart. July 14, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. (2022). Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte. "Share of Consumers Using Social Media Sites to Assist in Back-to-college Shopping in The United States from 2019 to 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/
Deloitte, Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 Statista, https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/ (last visited June 10, 2024)
Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022 [Graph], Deloitte, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1332803/back-to-college-social-commerce-us/