BeReal usage and attitude in the U.S. 2022

According to a survey of social media users in the United States conducted in July 2022, 82 percent of respondents reported having never heard of the photo and social media app BeReal. Launched in 2019 in France, BeReal is a mobile-first social media application that prompts users once or twice per day to post a photo for their contacts to see. Users on BeReal are only allowed two minutes of time to take the perfect snapshot and can only see content posted by other users once they post themselves. Around 12 percent of respondents reported never having used the app and not planning to do so, while three percent of respondents reported planning to use BeReal.