Most well-known consumer electronics online shops in the UK 2023
Amazon and Argos are the two most well-known consumer electronics online shops in the United Kingdom. Each one of these shops is recognized by 96 percent of online respondents in the UK, followed by Samsung and Tesco with a brand awareness of 95 percent. Fifth on this list is the most valuable brand in the world, Apple, with a brand awareness of 93 percent in United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.