Philip Morris' heated tobacco shipment volume in Japan 2016-2022
In 2022, Philip Morris International shipped more than 34 billion sticks of heated tobacco in Japan, increasing its shipment volume by around one billion compared to the previous year. The American company is a major foreign distributor of cigarettes within the Japanese market, built on its main brands Marlboro and Lark. With the launch of IQOS, the company expanded its portfolio to the heat-not-burn segment, marketed as a reduced-risk product.
