In 2022, 16 percent of brands advertising on Amazon in the United States were in the consumer electronics business. That was the largest advertiser category on Amazon that year. Accessories, furniture and decor, as well as snacks and desserts ranked second, all three accounting for seven percent of Amazon advertisers that year.
Distribution of Amazon advertisers in the United States in 2022, by industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Amazon advertising in the United States
Overview
8
- Basic Statistic Internet companies ranked by revenue 2017-2023
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Ad revenue of selected major retailers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Fastest growing e-commerce websites worldwide 2022
- Basic Statistic Annual net sales of Amazon 2004-2023
- Premium Statistic Most popular online shops in the U.S. 2024
- Basic Statistic Most valuable U.S. brands 2024
Amazon ad business
8
- Premium Statistic Digital retail media ad revenue growth worldwide 2022, by retailer
- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
- Premium Statistic Global Amazon advertising revenue 2019-2023
- Premium Statistic Growth of Amazon ad sales worldwide 2020-2023
- Premium Statistic Amazon digital advertising spending share in the U.S. 2020-2025
- Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
Amazon ad investments
6
- Premium Statistic Amazon: global ad spend 2014-2023
- Premium Statistic Largest advertisers in the U.S. 2022
- Premium Statistic Amazon: ad spend in the U.S. 2012-2022
- Premium Statistic Amazon's ad spend in the U.S. by medium 2022
- Premium Statistic Largest podcast advertisers in the U.S. Q1 2024
- Premium Statistic Largest TikTok advertisers in the U.S. 2022
Market perspective
8
- Premium Statistic Monthly ad spend on Amazon according to U.S. retailers 2022
- Premium Statistic Ad types used in retail Amazon advertising in the U.S. 2022
- Premium Statistic Amazon ad solutions driving highest ROAS in the U.S. 2022
- Premium Statistic Leading goals for Amazon advertising in the U.S. 2022
- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2020-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2022, by category
- Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads spend in the U.S. 2019-2022
Metrics
6
- Premium Statistic Amazon sponsored ads CPC in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads ACOS in the U.S. 2022, by type
- Premium Statistic Amazon sponsored ads CTR in the U.S. 2022, by type
- Premium Statistic Amazon DSP CPM in the U.S. 2021-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads CPC in the U.S. 2019-2022
- Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
Further Content: You might find this interesting as well
Path to Purchase Institute. (January 3, 2023). Distribution of Amazon advertisers in the United States in 2022, by industry [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1375181/amazon-advertisers-industry/
Path to Purchase Institute. "Distribution of Amazon advertisers in the United States in 2022, by industry." Chart. January 3, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1375181/amazon-advertisers-industry/
Path to Purchase Institute. (2023). Distribution of Amazon advertisers in the United States in 2022, by industry. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1375181/amazon-advertisers-industry/
Path to Purchase Institute. "Distribution of Amazon Advertisers in The United States in 2022, by Industry." Statista, Statista Inc., 3 Jan 2023, https://www.statista.com/statistics/1375181/amazon-advertisers-industry/
Path to Purchase Institute, Distribution of Amazon advertisers in the United States in 2022, by industry Statista, https://www.statista.com/statistics/1375181/amazon-advertisers-industry/ (last visited June 10, 2024)
Distribution of Amazon advertisers in the United States in 2022, by industry [Graph], Path to Purchase Institute, January 3, 2023. [Online]. Available: https://www.statista.com/statistics/1375181/amazon-advertisers-industry/