In 2022, the most popular channel for business-to-business (B2B) spending on general products was a supplier’s website or mobile site, as 14 percent of said spending went through that channel. In second place, 12 percent of B2B spending was via a supplier’s app. However, not one channel really stood out from the rest, as only five percentage points separated the least and most popular.
Distribution of business-to-business (B2B) spending for general products in 2022, by channel
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Total number of cross-border AliExpress buyers 2012-2018
- Premium Statistic Growth rate of e-commerce market value in Thailand 2018-2021,by type of business
- Premium Statistic Enterprise e-commerce market value Thailand 2020, by industry
- Premium Statistic SME e-commerce market value Thailand 2020, by industry
- Premium Statistic Value of PE/VC deals in the B2B sector India 2022, by company
- Premium Statistic PE/VC investment deals in the B2B sector India 2013-2022
- Premium Statistic PE/VC investments in the B2B sector India 2013-2022
- Premium Statistic Effectiveness of B2B omnichannel sale activities 2021, by country
- Premium Statistic E-commerce market value in Thailand 2015-2021, by type of business
- Premium Statistic E-commerce share of B2B electronic sales in the U.S. 2020
About the region
10
- Premium Statistic Customer experience as a competitive differentiator worldwide 2021, by role
- Premium Statistic Leading B2B marketplaces for medical supplies based on estimated online traffic 2019
- Premium Statistic Global retail e-commerce revenue 2023, by region
- Basic Statistic Number of total and repeat project backers on Kickstarter 2014-2024
- Premium Statistic Total amount of funding pledged on Kickstarter 2012-2024
- Basic Statistic Amazon Web Services: quarterly revenue 2014-2023
- Basic Statistic Amazon Web Services: quarterly TTM revenue 2014-2023
- Basic Statistic Amazon Web Services: year-on-year growth 2014-2023
- Premium Statistic Value of the global personal luxury goods market in 2022, by format
- Premium Statistic Increase of IT budgets over time worldwide 2005-2023
Other regions
10
- Premium Statistic Wholesale trade small businesses planning to sell online in the U.S. 2021
- Premium Statistic Brazil: wholesale revenue 2018-2019, by model & product
- Premium Statistic Share of big data spendings for e-commerce enterprises in Thailand 2018 by budget
- Premium Statistic Opening rate of DEM e-mails in Italy 2020, by B2C industry
- Premium Statistic Main B2B marketplace startups based in Europe 2023
- Premium Statistic Number of M&A deals in the B2B sector India 2015-2017
- Premium Statistic Parcel revenue in Australia in FY 2018 by type
- Premium Statistic Share of companies with B2B referral programs in North America in 2015
- Basic Statistic Austria: e-commerce share in enterprises' turnover 2009-2018
- Premium Statistic Leading e-commerce platforms by online retailers in Honduras 2021
Related statistics
10
- Basic Statistic E-commerce sales of electrical goods wholesale trade in the U.S. 2006-2022
- Premium Statistic VTEX : quarterly GMV 2020-2023
- Premium Statistic E-commerce share of total U.S. merchant wholesale trade sales excl. MSBOs 2006-2022
- Premium Statistic Share of B2B e-commerce GMV worldwide 2018-2023, by region
- Premium Statistic Important B2B online shopping factors in the UK, U.S., and China 2021
- Premium Statistic Online shopper penetration rate in Bulgaria 2004-2020, by gender
- Premium Statistic Main factors impacting B2B manufacturing online sales in Europe 2021
- Premium Statistic Types of products sold online by European manufacturers 2020
- Premium Statistic Value of the B2B e-commerce market in Italy 2022
- Premium Statistic E-commerce share of B2B market in Italy 2019, by sector
Further related statistics
10
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Employee compensation and benefits at Deutsche Bank 2006-2022
- CVS Health's total assets 2005-2023
- Paid ad methods used for B2C content marketing North America 2022
- Retail video market: consumer spending on physical video in France 2008-2022
- U.S. oil and gas industry CAPEX 2010-2022
- Global oil production share 2022, by country
- Global oil production share 2010-2022, by region
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
Further Content: You might find this interesting as well
Statistics
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Employee compensation and benefits at Deutsche Bank 2006-2022
- CVS Health's total assets 2005-2023
- Paid ad methods used for B2C content marketing North America 2022
- Retail video market: consumer spending on physical video in France 2008-2022
- U.S. oil and gas industry CAPEX 2010-2022
- Global oil production share 2022, by country
- Global oil production share 2010-2022, by region
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
Wunderman Thompson Commerce. (February 20, 2023). Distribution of business-to-business (B2B) spending for general products in 2022, by channel [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/
Wunderman Thompson Commerce. "Distribution of business-to-business (B2B) spending for general products in 2022, by channel." Chart. February 20, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/
Wunderman Thompson Commerce. (2023). Distribution of business-to-business (B2B) spending for general products in 2022, by channel. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/
Wunderman Thompson Commerce. "Distribution of Business-to-business (B2b) Spending for General Products in 2022, by Channel." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/
Wunderman Thompson Commerce, Distribution of business-to-business (B2B) spending for general products in 2022, by channel Statista, https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/ (last visited June 10, 2024)
Distribution of business-to-business (B2B) spending for general products in 2022, by channel [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1375842/distribution-b2b-spending-general-products-channel/