Percentage of people buying goods based on ads in Czechia 1994-2024
In the observed period, the share of people buying goods based on advertising fluctuated in Czechia. In 2020, this percentage was the highest at 48 percent, while in 1997, only 20 percent of the respondents said they made their shopping decisions based on ads. In 2024, 39 percent of people bought goods based on ads, while 61 percent did not.