According to a survey conducted in Vietnam, as of January 2023, over 38 percent of the participants expressed a strong willingness to spend on sustainable products. Conversely, only 5.4 percent of respondents showed some hesitation in paying extra for this product category.
Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023
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Standard Insights. (April 5, 2023). Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/
Standard Insights. "Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023." Chart. April 5, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/
Standard Insights. (2023). Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/
Standard Insights. "Willingness to Spend More on Sustainable Products among Consumers in Vietnam as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/
Standard Insights, Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023 Statista, https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/ (last visited June 10, 2024)
Willingness to spend more on sustainable products among consumers in Vietnam as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1381889/vietnam-willingness-to-spend-more-on-sustainable-products/