Sephora and Ulta's online D2C holiday sales share in the US 2019-2022
From 2019 to 2022, Sephora and Ulta's online direct-to-consumer (D2C) holiday sales share increased. During the peak of COVID-19, holiday sales were even more prevalent online than before, and after the height of the pandemic, online sales decreased. In 2022, around 58 percent of Sephora's D2C holiday sales came from their online channels. In contrast, Ulta's online sales only accounted for 22 percent of the total D2C sales share during the holiday season.