NHL sponsorship spend by category 2022-2023
Total sponsorship spending on NHL teams in the 2022-2023 season reached 1.28 billion U.S. dollars. The industry which spent the most on NHL sponsorship in that season was the financial industry, with a total spend of over 219 million U.S. dollars. Meanwhile, the auto industry invested around 103.5 million U.S. dollars into NHL team sponsorship in that season.