Factors that would persuade consumers to buy smart speakers APAC 2023, by country
According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 73 percent of the respondents in the Philippines stated that a reduction in price or an improvement in smart speaker affordability would convince them to buy the product. In comparison, 41 percent of the respondents in South Korea said that a reduction in price or better affordability would persuade them to buy smart speakers.