Share of online fashion shoppers in Sweden 2023, by occupation
Data from 2023 shows that employed people shop online for fashion in Sweden the most. In that year, approximately 64 percent of individuals in the workforce had procured clothing via the internet. Another group with a high level of online shopping was students, as nearly six out of ten of them had purchased fashion online. Retirees exhibited the lowest percentage of online shoppers, at roughly 28 percent.