RTB digital display ad spending in China 2012-2018

Published by Statista Research Department, Mar 31, 2014
The statistic presents real-time bidding premium digital advertising spending in China in 2012 as well as a forecast until 2018. International Data Corporation projected that the spending would amount to 4.6 million U.S. dollars in 2014.

Real-time bidding premium digital display advertising spending in China from 2012 to 2018 (in million U.S. dollars)

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Release date

March 2014

Region

China

Survey time period

October 2012 to March 2014

Special properties

Data includes online display ads, online video ads, and mobile display ads (including video)

Supplementary notes

* Forecast.
Figures for 2012 and 2013 come from an earlier publication.

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