Online retail website visits and orders in Latin America 2024, by device

Published by
Stephanie Chevalier,
May 6, 2024
In the first quarter of 2024, smartphones accounted for eight out of ten retail site visits in Latin America and generated over two-thirds of online shopping orders. Desktop computers generated just 16 percent of retail website traffic but represented 31 percent of all purchases in the region.

Distribution of retail website visits and orders in Latin America in 1st quarter 2024, by device

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Release date

May 2024

Region

LAC

Survey time period

Q1 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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