The 2021 spending on programmatic advertising in Europe was estimated at 10.8 billion euros. The expenditure has been steadily on the rise since 2017 and the source projected it would continue growing in 2022, to reach nearly 13 billion euros.
Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Programmatic advertising spending in the Netherlands 2016-2020
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Mexico: programmatic ad spend 2017-2026
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic Mexico: programmatic share in digital ad spend 2019-2020
- Premium Statistic Pinterest ad revenue per user in the U.S. 2016-2020
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
About the region
10
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Data sources used for programmatic campaigns in Europe 2022
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Programmatic desktop display: advertising spend in Europe 2013-2017
- Premium Statistic Advertising spending in Western Europe 2014-2026
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Largest digital advertising markets in Europe 2022
Selected statistics
1
Other regions
10
- Premium Statistic Nigeria ad spend 2018-2020, by medium
- Premium Statistic Ad spend in South Africa 2014-2023
- Premium Statistic Kenya ad spend 2018-2020, by medium
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Premium Statistic Ad spend of leading companies in Australia 2017
- Premium Statistic E&M industry digital and non-digital ad spend in the Netherlands 2012-2023
- Premium Statistic Tanzania entertainment and media revenue 2018, by segment
- Premium Statistic Ghana entertainment and media revenue 2018, by segment
- Premium Statistic Puerto Rico: display ad spend 2017-2021, by format
- Premium Statistic Argentina: digital ad spending 2020-2024
Related statistics
10
- Premium Statistic Digital advertising spending in the U.S. 2021-2028
- Premium Statistic Search ad spend in Ireland 2018-2023
- Premium Statistic Online display ad spend in the UK 2019-2023
- Premium Statistic Digital publisher advertising revenue growth in the UK 2021-2023
- Premium Statistic Digital publisher revenue growth in the UK 2023, by type
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Search ad spend growth in the UK 2020-2023
- Premium Statistic Advertising revenue of printed & digital newspapers in Norway 2014-2022
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
Further Content: You might find this interesting as well
Statistics
IAB Europe. (May 20, 2022). Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. "Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros)." Chart. May 20, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. (2022). Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. "Programmatic Advertising Spending in Europe from 2017 to 2022 (in Billion Euros)." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe, Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/ (last visited June 10, 2024)
Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/