Personal care product market share in Europe 2015

This statistic shows the value share of personal care product sales in selected European countries in the 12 month period ending June 28, 2015, by category. Oral care held the highest share, with a 14.7 percent share of all personal care product sales value.

Distribution of personal care product sales value in selected European countries in 2014/15, by category*

Characteristic	Share of sales value
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Release date

November 2015

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Region

Europe

Survey time period

12 month period ending June 28, 2015

Supplementary notes

* Europe here includes Germany, France, Spain, Italy, the Netherlands and the United Kingdom (UK) only. Data has been consolidated by the source with the following exceptions:
Facial care: France data includes wet wipes and excludes lip balm.
Feminine Hygiene: The Netherlands does not include intimate hygiene products, but includes under body care.
Cosmetics: UK data not included.
Fragrances: UK data not included.

Market channels used to source data include supermarkets, hypermarkets, plus hard discounters, small self service and drugstores depending on the region.

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