Germany's share in the global ad spend stood at roughly four percent in 2023.
In 2023, advertising spending in Germany was projected to amount to 29.39 billion U.S. dollars, staying as good as flat compared to the figure reported a year earlier. Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you Advertising in Germany
Overview
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- Premium Statistic Advertising investments and net advertising revenue of the media in Germany 2009-2022
- Premium Statistic Advertisers with highest advertising spending in Germany 2024
- Premium Statistic Industries ranked by advertising investments in above-the-line media in Germany 2022
- Basic Statistic Innovation expenditure of the advertising industry Germany 2008-2023
- Premium Statistic Job openings in advertising in Germany 2021, by job area
- Basic Statistic Advertising job openings in the advertising industry in Germany 2001-2022
Television advertising
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- Premium Statistic Gross television advertising spending in Germany 2022-2024
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with most free TV spots aired in Germany 2022
- Premium Statistic TV ad spend in Germany 2023, by industry
Print advertising
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- Premium Statistic Paid circulation of newspapers in Germany Q4 2023, by type
- Basic Statistic Daily newspaper sales Germany 2015 to 2022
- Premium Statistic Net advertising revenue of newspapers in Germany 1995-2022
- Premium Statistic Net advertising revenue of consumer magazines in Germany 2004-2022
- Premium Statistic Magazines with the highest advertising revenues in Germany 2023
- Premium Statistic Magazines with the most advertising pages in Germany 2023
Internet advertising
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- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Online advertising expenditure in Germany 2006-2022
- Premium Statistic Internet advertising investments in Germany 2006-2022
- Premium Statistic Distribution of TV ad revenue in Germany 2023, by marketer
- Premium Statistic Leading 20 mobile advertising marketers reach in Germany 2023
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Premium Statistic Gen Z attitudes to online advertising in Germany in 2023
- Premium Statistic Use of ads on social media Germany 2022
Radio advertising
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- Premium Statistic Radio ads: monthly gross sales in Germany 2021-2023
- Premium Statistic Daily radio listening time in Germany 1995-2022
- Premium Statistic Leading radio stations in Germany 2023, by gross contacts
- Premium Statistic Radio advertising: investments made in Germany 2021-2022, by industry
- Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2023
- Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2023 Audio
Out-of-home and cinema advertising
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- Premium Statistic OOH advertising: monthly gross revenue in Germany 2021-2023
- Premium Statistic Gross revenues from out-of-home (OOH) advertising in Germany 2014-2023, by segment
- Premium Statistic Companies with the highest investments in out-of-home advertising in Germany 2023
- Premium Statistic Cinema advertising: monthly gross revenue in Germany 2022-2024
- Premium Statistic Number of DOOH screens in Germany 2000-2022
- Premium Statistic Number of DOOH screens in Germany 2023, by location
Agency rankings
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- Premium Statistic Leading owner-run German communications agencies in 2022
- Premium Statistic Most successful agencies according to ADC creativity ranking in Germany 2023
- Premium Statistic Red Box creativity ranking of advertising agencies in Germany 2021
- Premium Statistic Ranking of the best agencies in digital creation in Germany 2022
Advertising impact
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- Premium Statistic Awareness of billboard advertisements in Germany 2019-2023, by frequency
- Premium Statistic Frequency of reading brochures from direct mail advertising in Germany 2018-2021
- Premium Statistic Frequency of reading brochures from free advertising papers in Germany 2018-2021
- Premium Statistic Ranking of the most noticed brands Germany 2022
- Premium Statistic Ranking of the most noticed celebrities in ads Germany 2022
- Premium Statistic "No advertising material" mailbox stickers in Germany 2018-2021
Forecasts
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- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic Magazine advertising revenue in Germany 2015-2027
- Premium Statistic Newspaper advertising revenue in Germany from 2003-2027
- Premium Statistic Online advertising revenue in Germany 2017-2027
- Premium Statistic Revenues from mobile online advertising in Germany 2015-2027
- Premium Statistic Advertising revenue of the radio market in Germany 2010-2025
- Premium Statistic Outdoor advertising revenue in Germany 2003-2027
- Premium Statistic Online advertising revenue growth in Germany 2017-2027
Further related statistics
18
- Advertising spending in Panama 2015, by medium
- Growth in TV advertisement expenditure in MENA 2010-2024
- Mexico: decrease in ad spend due to COVID-19
- Advertising spending in El Salvador 2015, by medium
- Ad spend in Uruguay 2022-2024
- Ecuador: advertising spending growth 2012-2024
- Venezuela: ad spend 2011-2019
- Advertising spending in the Americas 2007-2016
- Uruguay: advertising spending 2018-2024
- Growth in magazine advertisement expenditure in MENA 2010-2024
- Newspaper ad spending growth APAC 2012-2024
- Ecuador: ad spend 2018-2024, by medium
- Magazine ad spending growth APAC 2012-2024
- Magazine advertising spending share in North America 2010-2024
- Advertising revenue distribution in Ireland 2024-2028, by medium
- U.S. apparel, piece goods and notions wholesale ad spend 2010-2016
- Wyndham Worldwide advertising spending 2015-2017
- Ranking of car brands in Sweden 2018, by media advertising spending
Further Content: You might find this interesting as well
Statistics
- Advertising spending in Panama 2015, by medium
- Growth in TV advertisement expenditure in MENA 2010-2024
- Mexico: decrease in ad spend due to COVID-19
- Advertising spending in El Salvador 2015, by medium
- Ad spend in Uruguay 2022-2024
- Ecuador: advertising spending growth 2012-2024
- Venezuela: ad spend 2011-2019
- Advertising spending in the Americas 2007-2016
- Uruguay: advertising spending 2018-2024
- Growth in magazine advertisement expenditure in MENA 2010-2024
- Newspaper ad spending growth APAC 2012-2024
- Ecuador: ad spend 2018-2024, by medium
- Magazine ad spending growth APAC 2012-2024
- Magazine advertising spending share in North America 2010-2024
- Advertising revenue distribution in Ireland 2024-2028, by medium
- U.S. apparel, piece goods and notions wholesale ad spend 2010-2016
- Wyndham Worldwide advertising spending 2015-2017
- Ranking of car brands in Sweden 2018, by media advertising spending
Dentsu. (February 14, 2024). Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/411243/advertising-investments-germany/
Dentsu. "Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars)." Chart. February 14, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/411243/advertising-investments-germany/
Dentsu. (2024). Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/411243/advertising-investments-germany/
Dentsu. "Advertising Spending in Germany from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/411243/advertising-investments-germany/
Dentsu, Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/411243/advertising-investments-germany/ (last visited June 10, 2024)
Advertising spending in Germany from 2014 to 2023 (in billion U.S. dollars) [Graph], Dentsu, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/411243/advertising-investments-germany/