Digital Market Outlook: U.S. digital video users by age 2021

The graph illustrates the number of digital video users in the United States in 2015, and provides a forecast thereof until 2021, broken down by age group. The number of digital video viewers in the U.S. between the ages of 25 to 34 is expected to decrease from 35.4 million in 2015 to 33.3 million in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Number of digital video users in the United States from 2015 to 2021, by age group (in millions)

Characteristic	16-24	25-34	35-44	45-54	55 and older
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Release date

September 2016

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Region

United States

Survey time period

2016

Supplementary notes

* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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