Digital Market Outlook: U.S. digital video users by age and gender 2016

The graph illustrates the number of digital video users in the United States in 2016, broken down by age group and gender. The number of female digital video viewers in the U.S. between the ages of 25 to 34 is estimated to reach 16.7 million in 2016. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Number of digital video users in the United States in 2016, by age group and gender (in millions)

Characteristic	Male	Female
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Release date

September 2016

More information

Region

United States

Survey time period

2016

Special properties

estimate

Supplementary notes

Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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