Super Bowl: retail sales growth by category, 2015

This statistic depicts the dollar sales growth of consumer product categories that were most impacted by pre-game preparations and shopping trips for the Super Bowl in the United States in 2015. Refrigerated dips saw the largest increase in dollar sales with 47.76 percent during the week leading up to the Super Bowl ending on February 1, 2015 compared with the prior week.

Retail dollar sales growth of consumer product categories most impacted by Super Bowl shopping trips in the United States in 2015*

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Release date

February 2016

More information

Region

United States

Survey time period

week prior to the Super Bowl ending February 1, 2015

Supplementary notes

* The study examined retail sales data for the week ending February 1, 2015, for categories with a minimum of 10 million in U.S. dollar sales and greater than 10 percent change in dollar sales versus the prior week. The sales figures include the total U.S. multi-outlet with convenience store channel, which covers supermarkets, drugstores, mass market retailers, gas/convenience stores, military commissaries and selected club and dollar retail chains; liquor stores are not included.

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