Projected share of online holiday spending in the United States 2017, by urbanity

Published by
Alexander Kunst,
Nov 30, 2020
This statistic presents U.S. consumer plans regarding their online holiday shopping spending, sorted by urbanity. During the October 2017 survey it was found that 15 percent of respondents living in rural communities were planning to spend up to 80 percent of their total holiday budget online.

Projected share of online holiday spending according to consumers in the United States as of October 2017, by urbanity

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Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: What percentage of your total holiday budget do you expect to spend online?

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