Technical barriers to building a joined-up view of customer journey worldwide 2016

Published by Statista Research Department, Dec 8, 2016
The statistic shows information on the technical barriers companies worldwide faced when trying to build a joined-up view of costumer journeys as of November 2016. During the survey, 66 percent of companies stated that the difficulty with unifying different data sources was one of the main barriers they had to deal with.

Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016

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Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

733 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: What technical barriers do you face in trying to build a joined-up view of the customer journey?

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