Web browser versus app usage for mobile holiday shopping in North America 2018

Published by
Stephanie Chevalier,
May 4, 2022
This statistic presents the comparison between web browser and app usage for mobile holiday shopping in North America as of January 2018. According to the findings, 52 percent of responding shoppers used their mobile web browser during their mobile shopping session, while in comparison 48 percent used a specific retailer app instead.

Web browser versus app usage for mobile holiday shopping in North America as of January 2018

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Release date

February 2018

Region

North America

Survey time period

January 1 to January 16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

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