Nike and adidas' share of the footwear market as of 2017, by region
Athletic footwear market
Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average, a pair of athletic footwear retailed at around 58 U.S. dollars in the United States in 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.