Measures needed for a more sustainable e-commerce in Germany 2021

Published by Daniela Coppola, Feb 9, 2022
According to a 2021 survey, seven out of ten German consumers wanted online retailers to reduce packaging waste for greater sustainability. In addition, half of the respondents believe that product descriptions should be more informative. That would enable shoppers to make more accurate purchases, contributing to a reduction in returns. Another 43 percent of consumers suggested improved communication with customers regarding delivery and returns.

Main measures needed for more sustainable e-commerce according to consumers in Germany in 2021

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Release date

October 2021

Region

Germany

Survey time period

2021

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

To the question: "How can online retail become more sustainable?"
In German:"Wie kann der Online Handel nachhaltiger werden?"

The source does not specify the date and methodology of the survey.

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