Digital advertising in Russia - statistics & facts
Key insights
- Digital advertising spending in Russia
- 392bn RUB
Detailed statistics
Advertising revenue in Russia 2000-2022, by medium
- Russia's rank among fastest-growing digital ad markets worldwide
- 7th
Detailed statistics
Fastest growing digital ad markets worldwide 2023
- Mobile share in digital ad spending in Russia
- 40%
Detailed statistics
Digital advertising spending in CEE in 2022, by country and device
Editor’s Picks Current statistics on this topic
Further recommended statistics
Global market overview
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- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Largest social media advertising markets worldwide 2022
- Premium Statistic Largest digital advertising markets in Europe 2022
- Premium Statistic Largest digital audio ad markets in Europe 2022
- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Online ad spend growth in CEE 2000-2024
- Premium Statistic Digital advertising spending in CEE in 2022, by country and device
Global market overview
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Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
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Fastest growing digital ad markets worldwide 2023
Fastest growing digital ad markets worldwide 2023
Fastest growing digital advertising markets worldwide in 2023
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Largest social media advertising markets worldwide 2022
Largest social media advertising markets worldwide 2022
Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars)
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Largest digital advertising markets in Europe 2022
Largest digital advertising markets in Europe 2022
Digital advertising spending in Europe in 2022, by country (in million euros)
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Largest digital audio ad markets in Europe 2022
Largest digital audio ad markets in Europe 2022
Leading digital audio advertising markets in Europe in 2022, by spending (in million euros)
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Online advertising spending in Central and Eastern Europe 2000-2024
Online advertising spending in Central and Eastern Europe 2000-2024
Digital advertising spending in Central and Eastern Europe (CEE) and selected Central Asian countries from 2000 to 2024 (in million U.S. dollars)
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Online ad spend growth in CEE 2000-2024
Online ad spend growth in CEE 2000-2024
Digital advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
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Digital advertising spending in CEE in 2022, by country and device
Digital advertising spending in CEE in 2022, by country and device
Distribution of digital advertising spending in Central and Eastern Europe (CEE) in 2022, by country and device
Russian market overview
10
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Digital advertising market growth in Russia 2002-2022
- Premium Statistic Digital advertising spending share Russia 2022, by industry
- Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
- Premium Statistic Digital advertising spending share in Russia 2018-2028, by device
- Premium Statistic Digital advertising expenditure in Russia 2022, by segment
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Programmatic digital advertising spending share in Russia 2019-2029
- Premium Statistic Programmatic ad spend in Russia 2017-2026
Russian market overview
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Advertising spending distribution in Russia 2000-2021, by channel
Advertising spending distribution in Russia 2000-2021, by channel
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium
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Digital ad spending forecast in Russia 2019-2024
Digital ad spending forecast in Russia 2019-2024
Digital advertising expenditure in Russia from 2019 to 2024 (in billion U.S. dollars)
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Digital advertising market growth in Russia 2002-2022
Digital advertising market growth in Russia 2002-2022
Year-over-year growth rate of digital advertising spending in Russia from 2002 to 2022
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Digital advertising spending share Russia 2022, by industry
Digital advertising spending share Russia 2022, by industry
Share of digital advertising spending in Russia in 2022, by industry
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Growth in company spend on digital advertising in Russia 2022, by industry
Growth in company spend on digital advertising in Russia 2022, by industry
Growth in company spending on digital advertising in Russia from January to September 2022, by industry
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Digital advertising spending share in Russia 2018-2028, by device
Digital advertising spending share in Russia 2018-2028, by device
Distribution of digital advertising spending in Russia from 2018 to 2028, by device
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Digital advertising expenditure in Russia 2022, by segment
Digital advertising expenditure in Russia 2022, by segment
Digital advertising expenditure in Russia in 2022, by segment (in billion Russian rubles)
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Digital advertising market growth in Russia 2022, by segment
Digital advertising market growth in Russia 2022, by segment
Year-over-year growth rate of digital advertising expenditure in Russia in 2022, by segment
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Programmatic digital advertising spending share in Russia 2019-2029
Programmatic digital advertising spending share in Russia 2019-2029
Share of programmatic and non-programmatic digital advertising in Russia from 2019 to 2029
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Programmatic ad spend in Russia 2017-2026
Programmatic ad spend in Russia 2017-2026
Programmatic advertising spending in Russia from 2017 to 2026 (in billion U.S. dollars)
Display advertising
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- Premium Statistic Display advertising revenue in Russia 2013-2022
- Premium Statistic Digital video advertising industry spending in Russia 2019-2029
- Premium Statistic Spending on digital video advertising in Russia 2021-2022, by type
- Premium Statistic Ad spending of the digital banner advertising industry in Russia 2019-2029
- Premium Statistic Banner advertising share in Russia 2021, by product category
- Premium Statistic Native advertising share in Russia 2022, by format
- Premium Statistic Native advertising share in Russia 2022, by product category
Display advertising
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Display advertising revenue in Russia 2013-2022
Display advertising revenue in Russia 2013-2022
Revenue from display advertising in Russia from 2013 to 2022 (in billion Russian rubles)
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Digital video advertising industry spending in Russia 2019-2029
Digital video advertising industry spending in Russia 2019-2029
Digital video advertising market expenditure in Russia from 2019 to 2029 (in billion U.S. dollars)
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Spending on digital video advertising in Russia 2021-2022, by type
Spending on digital video advertising in Russia 2021-2022, by type
Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles)
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Ad spending of the digital banner advertising industry in Russia 2019-2029
Ad spending of the digital banner advertising industry in Russia 2019-2029
Ad spending of the digital banner advertising market in Russia from 2019 to 2029 (in billion U.S. dollars)
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Banner advertising share in Russia 2021, by product category
Banner advertising share in Russia 2021, by product category
Share of online banner advertising views in Russia in 2021, by product category
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Native advertising share in Russia 2022, by format
Native advertising share in Russia 2022, by format
Distribution of native digital advertisements in Russia in 2022, by format
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Native advertising share in Russia 2022, by product category
Native advertising share in Russia 2022, by product category
Distribution of native digital advertisements in Russia in October 2022, by product category
Social media advertising
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- Premium Statistic Social media advertising spending in Russia 2018-2028
- Premium Statistic Influencer marketing revenue in Russia 2018-2022
- Premium Statistic Telegram advertising revenue in Russia 2020-Q1 2022
- Premium Statistic Telegram ad CPM in Russia 2022, by product category
- Premium Statistic Telegram advertising share in Russia 2022, by product category
- Premium Statistic User reach of Snapchat, X, and TikTok ads in Russia 2024
- Premium Statistic Distribution of Meta's ad audience in Russia in 2022, by age and gender
Social media advertising
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Social media advertising spending in Russia 2018-2028
Social media advertising spending in Russia 2018-2028
Social media advertising spending in Russia from 2018 to 2028 (in billion U.S. dollars)
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Influencer marketing revenue in Russia 2018-2022
Influencer marketing revenue in Russia 2018-2022
Revenue of influencer marketing in Russia from 2018 to 2022 (in billion Russian rubles)
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Telegram advertising revenue in Russia 2020-Q1 2022
Telegram advertising revenue in Russia 2020-Q1 2022
Revenue of Russian-language advertising in Telegram channels from 2020 to 1st quarter 2022 (in billion Russian rubles)
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Telegram ad CPM in Russia 2022, by product category
Telegram ad CPM in Russia 2022, by product category
Average cost-per-mille (CPM) of Telegram ads in Russia in 3rd quarter 2022, by product category (in euros)
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Telegram advertising share in Russia 2022, by product category
Telegram advertising share in Russia 2022, by product category
Distribution of official Telegram advertisements in Russia in 3rd quarter 2022, by product category*
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User reach of Snapchat, X, and TikTok ads in Russia 2024
User reach of Snapchat, X, and TikTok ads in Russia 2024
User volume reached by advertisements on Snapchat, X, and TikTok in Russia as of January 2024 (in millions)
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Distribution of Meta's ad audience in Russia in 2022, by age and gender
Distribution of Meta's ad audience in Russia in 2022, by age and gender
Distribution of Meta Platforms Inc.'s advertising audience in Russia in February 2022, by age group and gender
Other formats
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- Premium Statistic Revenue from social media and content marketing in Russia 2018-2021
- Premium Statistic Ad spending of the search advertising industry in Russia 2019-2029
- Premium Statistic Digital classifieds advertisement spending in Russia 2019-2029
- Premium Statistic Reach of digital audio advertisement in Russia 2019-2029, by segment
Other formats
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Revenue from social media and content marketing in Russia 2018-2021
Revenue from social media and content marketing in Russia 2018-2021
Annual net revenue from content marketing in Russia from 2018 to 2021 (in billion Russian rubles)
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Ad spending of the search advertising industry in Russia 2019-2029
Ad spending of the search advertising industry in Russia 2019-2029
Ad spending of the search advertising market in Russia from 2019 to 2029 (in billion U.S. dollars)
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Digital classifieds advertisement spending in Russia 2019-2029
Digital classifieds advertisement spending in Russia 2019-2029
Digital classifieds spending in Russia from 2019 to 2029, by segment (in million U.S. dollars)
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Reach of digital audio advertisement in Russia 2019-2029, by segment
Reach of digital audio advertisement in Russia 2019-2029, by segment
Reach of digital audio advertisement in Russia from 2019 to 2029, by segment (in millions)
Advertisers & platforms
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- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Digital advertising market share of companies leaving Russia 2022
- Premium Statistic Digital non-media agency ranking in Russia 2022
- Premium Statistic Most popular video ad networks in Russia 2023, by usage
- Premium Statistic Most popular blogger exchange platforms in Russia 2021, by usage share
- Premium Statistic Most popular demand-side platforms in Russia 2023, by usage share
- Premium Statistic Yandex's search and portal segment revenue 2020-2023
Advertisers & platforms
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Leading online advertisers in Russia 2022, by budget
Leading online advertisers in Russia 2022, by budget
Leading internet advertisers in Russia in 2022, by spending (in million Russian rubles)
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Digital advertising market share of companies leaving Russia 2022
Digital advertising market share of companies leaving Russia 2022
Share of selected foreign companies leaving Russia in the country's digital advertising market as of March 2022
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Digital non-media agency ranking in Russia 2022
Digital non-media agency ranking in Russia 2022
Leading digital non-media agencies in Russia in 2022, by score (in points)
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Most popular video ad networks in Russia 2023, by usage
Most popular video ad networks in Russia 2023, by usage
Leading video advertising networks in Russia in 2023, by share of user companies
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Most popular blogger exchange platforms in Russia 2021, by usage share
Most popular blogger exchange platforms in Russia 2021, by usage share
Leading influencer exchange platforms in Russia in June 2021, by usage share
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Most popular demand-side platforms in Russia 2023, by usage share
Most popular demand-side platforms in Russia 2023, by usage share
Leading demand-side platforms (DSPs) for programmatic advertising buying in Russia in 2023, by share of user companies
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Yandex's search and portal segment revenue 2020-2023
Yandex's search and portal segment revenue 2020-2023
Revenue of Yandex's search and portal segment from 2020 to 2023 (in billion Russian rubles)
Consumer behavior
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- Premium Statistic Attitudes towards online advertising in Russia 2023
- Premium Statistic Attitudes toward different online advertising formats in Russia 2022
- Premium Statistic Advertising usefulness index in Russia 2021, by channel
- Premium Statistic Most trusted online advertising formats in Russia 2022
- Premium Statistic Leading online sources for redirects to product pages in Russia 2022
- Premium Statistic Ad blocking software usage in Russia 2021, by device
- Premium Statistic Most annoying characteristics of online ads in Russia 2022
Consumer behavior
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Attitudes towards online advertising in Russia 2023
Attitudes towards online advertising in Russia 2023
Attitudes towards online advertising in Russia as of March 2023
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Attitudes toward different online advertising formats in Russia 2022
Attitudes toward different online advertising formats in Russia 2022
How do you feel about the following types of advertising?
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Advertising usefulness index in Russia 2021, by channel
Advertising usefulness index in Russia 2021, by channel
Have you received useful information from advertising on the following channels?
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Most trusted online advertising formats in Russia 2022
Most trusted online advertising formats in Russia 2022
To what extent do you trust various advertisements and references to goods and services on the internet?
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Leading online sources for redirects to product pages in Russia 2022
Leading online sources for redirects to product pages in Russia 2022
What sources are you most likely to proceed from to a website that sells a product or a service?
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Ad blocking software usage in Russia 2021, by device
Ad blocking software usage in Russia 2021, by device
Do you use programs blocking advertisements on websites and apps?
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Most annoying characteristics of online ads in Russia 2022
Most annoying characteristics of online ads in Russia 2022
What advertising irritates you the most?
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