Lululemon Athletica, Inc.: Share of e-commerce revenues in total revenues 2020
First party e-commerce net sales generated by online stores of Lululemon Athletica, Inc. represented approximately 52% of the total net sales of Lululemon Athletica, Inc. in 2020. Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood. Lululemon's vision for their store was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Today, they do this in their stores around the globe. Their Strategic Sales pair with local entrepreneurs and athletes who are passionate about elevating their communities; their goal is to focus on quality partnerships over quantity.