lululemon brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in Germany?
In total, 3% of German sports and outdoor online shop users say they like lululemon. However, in actuality, among the 16% of German respondents who know lululemon, 19% of people like the brand.
What is the usage share of lululemon in Germany?
All in all, 2% of sports and outdoor online shop users in Germany use lululemon. That means, of the 16% who know the brand, 12% use them.
How loyal are the customers of lululemon?
Around 2% of sports and outdoor online shop users in Germany say they are likely to use lululemon again. Set in relation to the 2% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around lululemon in Germany?
In July 2022, about 2% of German sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around lululemon in Germany.
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