Impressions per post of top-tier influencers in China 2021, by channel

Published by
Lai Lin Thomala,
Apr 14, 2023
On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of June 2021. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than one million followers, they could help new brands effectively build up awareness and reputation on social media.

Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s)

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Release date

June 2021

Region

China

Survey time period

as of June 2021

Supplementary notes

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

The source does not specify the publication date. The release date here is the date of data access.

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