Comparison websites market share of motor direct sales in Europe 2017, by country
Aggregator websites made up more than half of all direct sales for motor insurance policies in the United Kingdom (UK) in 2017. Of the six countries included in this statistic, there is a clear difference in consumers' use of comparison websites to find motor insurance. Consumers from the Netherlands were least likely to use aggregator sites with a market share of ten percent of direct sales made.