Price choices when considering another product purchase Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Feb 4, 2022
According to a survey on Indonesian consumers in 2019, 56 percent of respondents stated that they would want to pay the same price as they did when purchasing a type of product again. According to the same survey, however, more than half of the consumers surveyed would not be willing to change their expenditure patterns in the future.

Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019

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Release date

January 2020

Region

Indonesia

Survey time period

2019

Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

Breakdown of respondents by city:
Jakarta - 33%
Bandung - 17%
Surabaya - 16%
Medan - 17%
Makassar - 17%

Breakdown of respondents by income levels:
<1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.

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