Providing a personal and interactive experience was the most commonly employed strategy of businesses in Hong Kong to target generation Z customers. 29 percent of businesses answered that they prioritized convenience and 25 percent optimized the mobile experience. 23 percent of business had no strategy targeted at generation Z.
Leading business strategies targeted at generation Z in Hong Kong in 2019
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KPMG. (October 24, 2019). Leading business strategies targeted at generation Z in Hong Kong in 2019 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. "Leading business strategies targeted at generation Z in Hong Kong in 2019." Chart. October 24, 2019. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. (2019). Leading business strategies targeted at generation Z in Hong Kong in 2019. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. "Leading Business Strategies Targeted at Generation Z in Hong Kong in 2019." Statista, Statista Inc., 24 Oct 2019, https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG, Leading business strategies targeted at generation Z in Hong Kong in 2019 Statista, https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/ (last visited June 16, 2024)
Leading business strategies targeted at generation Z in Hong Kong in 2019 [Graph], KPMG, October 24, 2019. [Online]. Available: https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/