Popular coffee online marketplaces in Italy 2020, by gender

In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. There were no significant differences dictated by gender in the respondents' answer. Compared to men, women seemed to slightly prefer Amazon and direct purchase from the coffee producers' website or app. On the other hand, men proved to be more fond of eBay, and supermarket websites or apps than women. However, the difference in these comparisons was only of one percentage point in the share of respondents. Amazon was the most popular coffee online marketplace for both genders.