Distribution of traffic on online marketplaces in Nigeria 2020
popular online marketplace is Jumia, a marketplace for physical goods based in Nigeria, operating in several other African countries. Nevertheless, marketplaces for vehicles are very popular as well, accounting for 4.4 percent of the traffic as of 2020.
In 2020, the largest share of traffic on online marketplaces in Nigeria was generated by non-specialized websites. In the country, the most