In 2021, women aged between 18 and 24 years represented the largest demographic on social video app TikTok, with over 30 percent of the platform's user base being women in this age group. Men in the same age group accounted for almost 10 percent of the platform's audience in France.
TikTok influencers
Just like other social media platforms (Instagram or Youtube), TikTok seems to be a great platform for influencer visibility. Taking a closer look, most of French TikTok influencers had between 1,000 and 5,000 subscribers in 2021. Only 0.20 percent had a community of over one million followers. Being an influencer on TikTok is not just about the visibility and the entertainment, but for many, it is a potential source of income. With an average post frequency of 260 videos per feed, 12 percent publish more than 500 videos on the platform. Logically, the higher the number of posts, the higher the probability of exposure.
TikTok’s growth
TikTok’s ecosystem has been a hard one to grasps, particularly due to the novel nature of the platform. However, the popular social video platform appears to be gaining terrain over more mainstream social networks: in 2021, users' engagement rates with TikTok in France increased by 22 percent year-over-year, with users spending over 21 hours per week on the platform monthly. As of the third quarter of 2021, TikTok was used by approximately 30 percent of all social media users in France.
TikTok usage in France in the 1st quarter 2021, by age and gender
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HypeAuditor. (June 15, 2021). TikTok usage in France in the 1st quarter 2021, by age and gender [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/
HypeAuditor. "TikTok usage in France in the 1st quarter 2021, by age and gender." Chart. June 15, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/
HypeAuditor. (2021). TikTok usage in France in the 1st quarter 2021, by age and gender. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/
HypeAuditor. "Tiktok Usage in France in The 1st Quarter 2021, by Age and Gender." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/
HypeAuditor, TikTok usage in France in the 1st quarter 2021, by age and gender Statista, https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/ (last visited June 18, 2024)
TikTok usage in France in the 1st quarter 2021, by age and gender [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1139316/tiktok-user-distribution-age-gender-france/